The Results: A cohesive, intuitive user interface for a great user experience
Targeting to go live a month or two after the project began, Stern believed the timeline to be too aggressive considering the size of the project. However, ShakaCode delivered on time even though the specs provided lacked detail in certain areas. Quickly adding more developers when needed was crucial to delivering on time.
Jilt users now have a consistent look and feel across all screens, with much faster response times than previously when the application used server-side rendering. When combined with the attractive and intuitive UI, the increased performance has resulted in a significantly enhanced user experience. ShakaCode also developed several screens for new features—such as email list management and support for sending out newsletters. The overall impact has been reduced churn and increased retention. The number of support requests has also dropped significantly.
“We now have a fully functional, highly complex segmentation screen that delivers the functionality our users need,” states Stern. “It’s built with the best technologies, leverages best practices, and has established a pattern that we can consistently apply to the rest of the app. Now we can build and deploy fast, attractive, and user-friendly screens—something that we couldn’t do before.”