The Challenge: Eliminate barriers to growth
Focused on driving more online business, GGET felt their subscription page was a barrier to growth. It wasn’t aligned to the customer journey in-store clients were used to, creating obstacles to ramping adoption. GGET wanted a simpler, more interactive user interface that would mirror the customer journey and enhance the user experience.
The Solution: Unleash creativity to enhance the customer journey
Already working with ShakaCode and creator of the to help develop the gget.com backend, introduce new features, and boost performance, GGET asked ShakaCode to redesign and develop the subscription landing page. The first thing ShakaCode’s design team did was evaluate the existing page to differentiate between what was working and what wasn’t.
What we found
The Project: Simplification = Amplification
After presenting the findings to management, GGET gave ShakaCode the go-ahead to design and build a new simplified landing page. The primary objectives were to reduce distractions by mirroring the customer journey, making it easy to start a subscription, and driving the adoption of subscriptions across GGET’s existing consumer base.
Once the customer selects the type of coffee they want, subscription options appear in a modal window. As a reusable element, the modal window can be activated from anywhere on the website to start the subscription process.
The Benefit: Increased sales with an attractive, easy-to-use interface
ShakaCode redesigned and developed the coffee subscription webpage, simplifying the customer journey an enhancing the user experience. Streamlining development and reducing costs, ShakaCode used GGET’s existing style guide, ensuring the new pages are consistent in look and feel with the main website. Providing all the information they need to understand how the coffee club works, customers know exactly what to do to have great coffee delivered to their door.
Within six weeks of deployment, GGET’s subscriber-base increased by over 150%! (Ok, the COVID-19 lockdown may have played a small part in it, but we still think we did a great job—and so does GGET!)
ShakaCode makes it happen!
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